Whenever you use the Internet, you are tracked. Cookies and other tools let advertisers know everything about you, often to an invasively personal extent.
Jer Thorp, a “data viz guru” has a way to fight back.
He has created an extension for the Google Chrome browser that catalogs every ad you see in your browser. Not only does this plugin categorize the ads, it catalogs it in a beautiful way. The real breakthrough is that you can choose to voluntarily share your advertising habits to researchers on his team, so they can try to reverse engineer the algorithms that populate adspace on the web.
Check out the original article here.